Specialty Coffee Production Costs: The Case of Honduras and El Salvador

Coffee is an important agricultural commodity for many Latin American countries. In El Salvador and Honduras, the countries where we conducted this study, coffee is one of the leading agricultural export crops. Moreover, specialty coffee exports account for a substantial share of these exports. Despite the importance of coffee in these countries, multiple gaps in the literature remain with respect to the cost structure and profitability of specialty coffee production. Of particular interest is the cost of labor, which is expected to be higher. Moreover, little is known about workers’ perceptions of working conditions on specialty coffee farms. Therefore, this study had four objectives: 1) To document production practices, input use, and costs (including labor) in the production of specialty coffees; 2) to model and estimate the complete cost structure of producing specialty coffees; 3) to evaluate the profitability of the production of specialty coffees under different labor costs; and 4) to evaluate workers’ perceptions about labor practices used to produce specialty coffees.  

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An Assessment of Experimental Evidence in the Coffee Sector

 Most coffee farmers are smallholders and about half of them live below the international poverty line of US$3.20 a day. These farmers are highly reliant on coffee as a source of primary income but face unique challenges in improving production and productivity. Several interventions and programs, aimed at enhancing productivity, profitability, and farmers’ income, have been rolled-out in agriculture, in general, and in the coffee sector, in particular. However, very few of these have been rigorously evaluated. This paper aims to provide a comprehensive assessment of the effects of different interventions, primarily from field experiments, and highlight under which conditions and where these have been most successful in improving coffee farmer productivity and income. The paper concludes with policy implications and some potential directions for future research. 

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Cost and Profitability Analysis of Producing Specialty Coffee in El Salvador and Honduras

Read the full article in the Journal of the American Society for Horticultural Science.

In Honduras and El Salvador, coffee (Coffea arabica) is one of the leading agricultural exports, and the share of specialty coffee is growing each year. However, despite the importance of specialty coffee production and exports, there is a knowledge gap regarding its cost structure and profitability, particularly those associated with labor costs. The specific objectives of the study were to determine the cost structure of specialty coffee in Honduras and El Salvador and to estimate the costs and profitability of producing specialty coffee in these countries. A semi-structured survey instrument was administered to 14 farmers in Honduras and El Salvador selected as a convenience sample to represent different farm sizes, regions, and specialty-conventional and organic production systems. Specialty-conventional refers to high-quality coffee with or without certifications. Then,cost-profitability models were developed using an economic cost approach, which considered cash, noncash cost, and the opportunity costs of inputs. The results showed that although both countries are neighbors and economically and culturally similar, the cost structure of producing specialty coffee differed significantly. Costs were lower and profits were higher in Honduras than in El Salvador, and the specialty-conventional coffee production system was more profitable than the organic production system.

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Sensory Analysis of Full Immersion Coffee: Q&A with Peter Giuliano and Lead Author Mackenzie Batali

Read the full article on SCA News.

Coffee Science Foundation Executive Director PETER GIULIANO sat down with DR. MACKENZIE BATALI, lead author of a recent milestone study, “Sensory Analysis of Full Immersion Coffee: Cold Brew Is More Floral, and Less Bitter, Sour, and Rubbery Than Hot Brew,” of the Coffee Science Foundation’s project, “Towards a Deeper Understanding of Cold Brew” to learn more about the process and the results of the study.

Cold-brewed coffee has become a mainstay of the specialty coffee experience over the past decade. Along with the popularity of cold brew, however, has come questions: How does cold-brewed coffee differ from hot-brewed coffee? Are the differences chemical, or sensory, or both? And how can our industry develop guidelines and best practices for excellent cold-brewed coffee?

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Impact of Beverage Temperature on Consumer Preferences for Black Coffee

Read the full article on Nature.com

Because consumers expect their coffee to be hot, but not too hot, operators of coffeehouses, coffee shops, and cafés must make important decisions regarding the serving temperatures for their coffees. Clearly a key consideration is the preferred temperature range expected by consumers, but another important consideration is the risk of scald burns, which can cause tremendous injuries and occasionally result in high-profile litigation. Accordingly, several groups have investigated consumer preferences for coffee versus serving temperature. Borchgrevink et al. examined coffee at seven distinct temperatures evenly spaced between 57.2 and 90.6 °C and collected data on adequacy of serving temperature on a 5-point just-about-right (JAR) scale. They found that of those tested a serving temperature of 68.3 °C yielded an average numerical score closest to JAR. Pipatsattayanuwong et al. examined coffee served at six distinct temperatures over a broader range from 39.2 to 82.1 °C, using pairwise R-index values derived from ranking data, and found that 72.1 °C was the most preferred temperature of those tested. Lee and O’Mahony used a different approach by letting consumers freely mix hot and cold coffee until they obtained a preferred temperature. With this method, they found a much lower preferred temperature of 59.8 ± 8.1 °C, which they hypothesized was due to consumers adjusting the temperature to be suitable for drinking whole mouthfuls of coffee rather than smaller sips. Similar results were obtained more recently by Dirler et al., who also used a free-mixing method and found an average preferred temperature of 63 °C.

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Not Just Fresh: Expanding Our Concept of Functional Packaging

Watch the full session from Re:co 2022 on SCA News

As home coffee consumption continues to increase even as pandemic restrictions ease, so too has our interest in understanding packaging (an element of the coffee experience making its way consistently into the home) through a multimodal lens. Dr. Fabiana Carvalho introduces an ongoing study, conducted in collaboration with the Coffee Science Foundation, exploring the effect of packaging on the perception of specialty coffee and explains why we need to expand our concept of "functional" packaging beyond simply keeping coffee fresh.

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Sensory Analysis of Full Immersion Coffee: Cold Brew Is More Floral, and Less Bitter, Sour, and Rubbery Than Hot Brew

Read the full academic paper in Foods, an international, scientific, peer-reviewed, open access journal of food science.

Cold brew coffee is often described as sweeter or less acidic than hot brew coffee. Such comparisons, however, are potentially confounded by two key effects: different brew temperatures necessarily change the extraction dynamics and potentially alter the resulting brew strength, and different consumption temperatures are well known to affect perceived flavor and taste. Here, we performed a systematic study of how extraction temperature affects the sensory qualities of full immersion coffee. The investigation used a 3 × 3 × 3 factorial design, with coffee from three different origins representing different post-harvest methods (washed, honey-processed, and wet-hulled), each roasted to three different levels (light, medium, and dark), and each brewed at three different temperatures (4 °C, 22 °C, and 92 °C). All coffees were brewed to equilibrium, then diluted to precisely 2% total dissolved solids (TDS) and served at the same cold temperature (4 °C). We find that four attributes exhibited statistically significant variations with brew temperature for all origins and roast levels tested, with bitter taste, sour taste, and rubber flavor all higher in hot brewed coffees, and floral flavor higher in cold brewed coffee. However, there were strong interactions with origin and roast, with several additional attributes significantly impacted by temperature for specific origins and roast levels. These results provide insight on how brew temperature can be used to modulate the flavor profile of full immersion coffee.

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How Strong is the Coffee You’re Cupping? New Model Captures the Equilibrium Extraction Nature of Full Immersion Brewing

Read the full article on SCA News.

Lead Author JIEXIN LIANG shares findings of a recent paper, “An Equilibrium Desorption Model for Strength and Extraction Yield of Full Immersion Brewed Coffee,” published in Scientific Reports, that outlines a predictive model for the equilibrium strength and extraction of “full immersion brewed coffee” (cupping) between 80°C and 99°C (176°F and 210°F) and suggests we’re more easily able to control our total dissolved solids (TDS) via brew ratio instead of our extraction yield (E).

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Roast level and brew temperature significantly affect the color of brewed coffee

Read the full academic paper in the Journal of Food Science

Beverage color significantly affects perceived sensory quality and consumer preference. Although the color of coffee beans is well known to vary strongly with roast level, little work has examined how roast level and brewing conditions affect the color of the final beverage. Here, we report that the color of full immersion brewed coffee is significantly affected by both roast level and brewing temperature. Coffees from three different origins were each roasted to three different levels (light, medium, and dark) and then brewed at three different temperatures (4, 22, and 92°C). Each sample was brewed toward full extraction and then diluted to precisely 2% total dissolved solids so that differences in concentration would not confound color measurements. Absorbance spectra (UV-vis) and color tristimulus values (L*a*b*) were then collected and analyzed. We find that roast level had the strongest impact on brew color, and that brew temperature had a significant impact on color for light and medium roasts, with less impact on dark roasts. Qualitatively, the cold brewed coffees tended to be redder, while the hot brewed coffees were blacker. The results suggest that there is an opportunity to manipulate and brand brewed coffee color through judicious choices of roast level and brewing temperature.

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How Hot is Hot Enough? Brew Temperature, Sensory Profile, and Consumer Acceptance of Brewed Coffee

Read the full article on SCA News and 25.

ANDREW COTTER considers the results of recent scientific publications focused on the impact of coffee’s brewing temperature on consumer preferences of brewed coffee.

Many of these variables—such as growth altitude, processing method, and roast level—can be controlled on a large scale by farmers and roasters in an effort to produce many bags of coffee that are nearly identical to one another. However, whole coffee beans in bags have not yet finished their process. Additional steps, such as grinding and brewing, are needed to make the final beverage that people will enjoy as their coffee. With these steps, a host of variables—that may influence the flavor of the brew and, in turn, how consumers like it—are in the hands of baristas and home brewers alike.

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Manipulating and Measuring a Key Attribute in Drip Brew Coffee

Read the full article on SCA News and 25.

Lead author Dr. MACKENZIE BATALI outlines findings from a recently published paper, “Titratable Acidity, Perceived Sourness, and Liking of Acidity in Drip Brewed Coffee,” that illuminate a key specialty coffee flavor attribute.

Beyond contributing either positively or negatively to the reception of the coffee, acidity is also mentioned as a component of other cupping score categories including flavor, balance, and defects; it likely contributes to uniformity and overall score as well.

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Acids in coffee: A review of sensory measurements and metaanalysis of chemical composition

Read the full academic paper in Critical Reviews in Food Science and Nutrition or access through an open-source data format on the Dryad Digital Repository

Coffee contains a variety of organic acids (OAs) and chlorogenic acids (CGAs) that contribute to overall sensory properties. Large variations in preparation and measurement methodology across the literature complicate interpretation of general trends. Here, we perform a systematic review and meta-analysis of the published literature to elucidate the concentrations of OAs and CGAs in both Coffea arabica (arabica) and Coffea canephora (robusta), for both green coffee and roasted coffee at multiple roast levels. A total of 129 publications were found to report acid concentration measurements, yielding 8,634 distinct data points. Analysis of the full data set reveals several trends. First, roasted robusta has considerably more acidic compounds than arabica with 2 to 5 times as much total OAs, and much larger amounts of formic and acetic acid. As for CGAs, in both arabica and robusta 5-CQA is the major component, and progressive roasting decreases the concentration of all CGAs. The total amount of CGA present was more dependent on roast level than the type of coffee (arabica vs. robusta). Overall, this meta-analysis suggests that the increases in certain OAs with roast level might play more of a role in the sensory profile of dark roast coffees than previously suspected.

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Titratable Acidity, Perceived Sourness, and Liking of Acidity in Drip Brewed Coffee

Read the full academic paper in ACS Food Science and Technology

Acidity is a highly prized attribute in coffee, but there is little understanding of the brewing conditions under which acidity contributes favorable sensory attributes versus unfavorable sourness. Here, we examine the effect of titratable acidity and pH on the perception of sourness and consumer acceptance in drip brew coffee. Sour perception and acidity liking were assessed over a wide range of brew strengths and extraction yields at three different roast levels (light, medium, dark) and three different brewing temperatures (87 °C, 90 °C, and 93 °C). We find that perceived sour intensity correlates weakly with pH, but strongly with titratable acidity. Increases in titratable acidity also yielded increases in consumer perception of “too much acidity” and also impacted consumer liking and consumer preference segmentation with one cluster of consumers preferring more acidic coffee. Importantly, our data show that titratable acidity is linearly correlated with total dissolved solids (TDS) under all conditions studied, indicating that TDS is a good proxy for titratable acidity. The results presented here will provide the coffee industry with insight toward controlling perceived acidity or sourness, a key sensory attribute that substantially impacts consumer acceptance.

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An equilibrium desorption model for the strength and extraction yield of full immersion brewed coffee

Read the full academic publication in Scientific Reports

The sensory qualities of brewed coffee are known to be strongly correlated with the total dissolved solids (TDS) and extraction yield (E) of the brew. Here, we derive a predictive model for the TDS and E of full immersion brewed coffee using a pseudo-equilibrium desorption approach. Assuming a single, species-averaged equilibrium constant 𝐾 yields theoretical predictions indicating that the TDS is approximately inversely proportional to the water/coffee mass brew ratio, while E is independent of the brew ratio. Our experimental results strongly accord with both theoretical predictions, and indicate that E is approximately 21% over a wide range of brew ratios. An analysis of the standard oven-drying method for measuring E indicates that it yields significant underestimates of the true value at equilibrium, due to retained brew within the spent moist grounds. We further demonstrate that 𝐾 is insensitive to grind size, roast level, and brew temperature over the range 80–99 °C. Taken together, our results indicate that full immersion brewing offers precise control over the TDS at equilibrium but little control over E, and that practitioners should pay careful attention to their brew ratio as the most important parameter for full-immersion brewing.

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Consumer Preferences for Black Coffee are Spread Over a Wide Range of Brew Strengths and Extraction Yields

Read the full academic paper in Journal of Food Science

Brewing is the final and key step in the production of the coffee beverage. Extraction related metrics such as the total dissolved solids (TDS), percentage extraction yield (PE) of solutes, and brew temperature (BT) are widely believed to govern the flavor and corresponding consumer acceptance of the resulting brew, as summarized in the industry standard “Coffee Brewing Control Chart.” In this study, we investigated how the three factors of TDS, PE, and BT affected consumer acceptance of a medium roast, single‐origin coffee and whether consumer preference segmentation would be observed based on these variables. A cohort of 118 mostly college‐age, self‐reported consumers of black coffee tasted coffees that varied in BT, TDS, and PE. For each coffee, consumers rated overall acceptance on the 9‐point hedonic scale; the adequacy of serving temperature, flavor intensity, acidity, and mouthfeel using 5‐point just‐about‐right (JAR) scales; and described the flavor using a check‐all‐that‐apply list of 17 attributes. Cluster analysis revealed two consumer segments whose preferences varied most strongly with TDS. Response surface methodology relating liking to TDS and PE produced dome‐ and saddle‐shaped surfaces for the two segments, respectively. External preference mapping and penalty analysis indicated that overall flavor intensity as well as acidity heavily influenced the preferences of the two clusters. The Coffee Brewing Control Chart's “ideal” coffee should therefore be reconsidered to reflect consumer preference segmentation.

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