Not Just Fresh: Expanding Our Concept of Functional Packaging
Watch the full session from Re:co 2022 on SCA News
As home coffee consumption continues to increase even as pandemic restrictions ease, so too has our interest in understanding packaging (an element of the coffee experience making its way consistently into the home) through a multimodal lens. Dr. Fabiana Carvalho introduces an ongoing study, conducted in collaboration with the Coffee Science Foundation, exploring the effect of packaging on the perception of specialty coffee and explains why we need to expand our concept of "functional" packaging beyond simply keeping coffee fresh.
Take Part In an Online Study About Coffee Packaging and Flavor Perception
Up for participating in some science? The University of Campinas, Brazil and the Coffee Science Foundation are looking for participants for new multisensory research.
SCA and Savor Brands Partner on Two-Year Research About Packaging and Flavor Perception
The Specialty Coffee Association (SCA) announces new research partnership with Savor Brands about packaging and flavor perception. The project is slated to run for two years and is aimed at understanding how packaging affects and influences consumers’ perceptions of specialty coffee quality, attributes, and value.