The Specialty Coffee Association (SCA) has announced the publication of the US Coffee Market Overview 2018. This report offers a large-scale understanding of coffee retail sales in the US and explores where people buy and consume their coffee.
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In this work, discrimination tests, descriptive analysis, consumer tests, and total dissolved solids (TDS) were used to evaluate the effects of brew basket geometry on the sensory quality and consumer acceptance of drip brewed coffee. Semi‐conical and flat‐bottom brewing shapes were evaluated in conjunction with coffee roast and particle size. This research found that attributes showing significant interactions with brewing geometry were also key drivers of consumer liking/disliking. Overall consumer liking was analyzed by cluster analysis, which revealed four distinct preference clusters. For each cluster, a particular basket geometry and/or roast level showed lesser acceptance, further confirming the hypothesis that basket geometry affects the sensory quality of drip-brewed coffee.
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One of the most reliable ways of starting a passionate argument, at least in a room filled with coffee aficionados, is to ask a simple question: What is the best shape for a drip brew filter basket?
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